Professional Makeup Artist and Hair Stylist with more than 10 years of experience who does so much more than makeup. Loves working in a team, self-driven and adapts quickly to new environments and situations. Used to working in a studio as well as on location, whether it's in a city, forest, on a beach or in the mountains.
Born 1983, in Malmö. Based in Helsingborg, South of Sweden, but travel for work all over Europe.
Professionally certified Makeup Artist in 2014. Full time freelance Makeup Artist and Hair Stylist.
I do makeup, hairstyling, and sometimes styling and costume for photoshoots and film productions, mainly for commercials, advertising and fashion.
Specialized in natural "no makeup" makeup - discreet makeup that looks good in photos and on film - as well as beauty makeup for fashion, e-commerce, lifestyle, sport and outdoor shoots.
Hairstylist working with all hair types - from simpler to more advanced styling. I'm not a hairdresser, but after courses in cutting techniques for both straight and textured hair, I gladly cut longer hair.
I work in ALL environments and LOVE the diversity of my work! One day I may find myself in a studio and the next out on location - whether it's in an urban environment or out in nature.
For me, it's important that models, actors and extras feel safe and comfortable "in my chair" - regardless of age, background, and previous experience of makeup, photshoots and productions. It pleases me that I often get to hear that I'm "good with people", "a joy to work with", "hands on", gentle when applying makeup and bring calmness to shoots.
I switched careers and started freelancing in my 30's, so besides my makeup work, I have a Master's in International Migration and Ethnic Relations and previous work experience in project management, coordination, operational responsibility and social work within the human rights field - mainly with women, children and youth, both in Sweden and abroad.
If you've read this far, I'd love to hear more from you - whether you have questions, ideas or want to submit a request!
Skåne, Skane, Sweden, Malmo, Gothenburg, Karlstad, Stockholm, Öland, Gotland, Norway, Oslo, Denmark, Copenhagen, Malaga, Spain, Austria, Switzerland, Italy
Deep Studios, Thule, Socialstyrelsen, IKEA, Volvo Cars, Nimway Sony, Tarot Pictures, KAN Agency, Maria Nila, Boozt.com, Malmö Opera, Adventure Productions, Tretorn, Gullers, 10 Corso Como, Thevea Brands Group, FLX, IsaDora, TON TON, Felix, Tetra Pak, OBOS, Lucky Nation Concept Agency, ACME Gruppen, Ekman & Falck, TON TON, Glasögonmagasinet, Booztlet, Elonroad, Hööks, Orkla, Yves Rocher Nordic, Emmaljunga, Aim'n Sportswear, Fingerprints, Viasat Norge, MINI A TURE, Futency, SVT, Morgan Madison, H&M, Racqet, Adidas Padel, Stenströms, Ton Ton, Comotion, Röda Korset Second Hand, Malmö stadsteater, Dragster Kommunikation, Doggy, Rad Susie, Femina, Boxon Group, Pillowtalk, Sveriges Radio, Hobby, Albert Bonniers förlag, Fritiden Hotell & Kongress, Guts & Glory, Casino Cosmopol, Capio, Sunstar GUM, Indutrade, SYSAV, Länsförsäkringar, Ruter, Stayhard, Helsingborg Arena & Scen, Bokfabriken, Alfa Laval, Sofiero, Q for Skin, Novo Nordisk, Grandiosa, Calmark, Blinka Blå, Dole Nordic, Spotlight Group, Allt om Bröllop, Arjo, Faktum, Klimator, Tretorn Padel, the Line, Word Audio Publishing International, Magnolia Bostad, BUFF, Valvet Mäklarfirma, Everfresh, AliceDot, by Frida Em, E.MallaS, Svenska Kyrkan, Silver+, Fremlab, Välinge Innovations, Sting Reklambyrå, Anna Bråhammar, Helsingborgs Symfoniorkester, Nordic Model Agency, Teknikcollege, Allt om Bröllop, MAM baby, Love Warriors, Gibson Medical, Petra Lilja, Cramer, Dobsom, Tove Frank, Tally-ho Creatives, Inventailor, Ecophon, Sara Robertsson Jewellery, Hedson Technologies, Turn Energy, Girl:IT, Tara, Tretorn Sport
2014 Certified Makeup Artist & Hair Stylist, Makeupstudion Education, Malmö
2023 Production Management, Berghs School of Communication, Stockholm
2023 MasterClass Curls & Coils, Urban Academics, Gothenburg
2023 Scandinavian Curl Lift, Urban Academics, Gothenburg
2023 4 Cutting Techniques, Saxakademin, Gothenburg
Makeupartist Sofia Boman, freelance Makeup Artist, Hair Stylist and Stylist, approved for F-tax (2014 - present)
Frilansmua.se - platform with tips, inspiration och online courses for Makeup Artists (2020 - present)
Brudmakeup.se - team of Bridal Makeup Artists and Hair Stylists for wedding assignments in Sweden and abroad (2017 - present)
Stylist Teacher, Praktiska gymnasiet, Helsingborg (2015 - 2016)