Makeupartist Sofia Boman

Professional Makeup Artist and Hair Stylist with 10 years of experience who does so much more than makeup. Loves working in a team, is self-driven and adapts quickly to new environments and situations. Used to working in a studio as well as on location, whether it's in a city, forest, on a beach or in the mountains.


Born in Malmö in 1983, raised in Ödåkra outside Helsingborg.

Professionally certified Makeup Artist in 2014 and been freelancing as a Makeup Artist and Hair Stylist since then.

I do makeup, hairstyling, and sometimes styling and costume for photoshoots and film productions, mainly commercials, advertising and fashion.

Specialized in natural makeup - discreet makeup that looks good in photos and on film - as well as beauty makeup for fashion, e-commerce, lifestyle, sport, and outdoor shoots.

Hairstylist working with all hair types - from simpler to more advanced styling. I'm not a hairdresser, but after courses in cutting techniques for both straight and textured hair, I gladly cut longer hair.

I work in all environments and love the diversity of my work! One day, I may find myself in a studio, and the next out on location - whether it's in an urban environment or out in nature - be it a forest, the mountains, or on a beach. I am based in Helsingborg, Sweden, but travel for work. international

For me, it's important that models, actors, and extras feel safe and comfortable "in my chair" - regardless of age, background, and previous experience of makeup, photshoots and productions. It pleases me that I often get to hear that I'm "good with people", "a joy to work with", gentle when applying makeup and bring calmness to shoots.

I switched careers and started freelancing in my 30's, so besides my makeup work, I have a Master's in International Migration and Ethnic Relations and previous work experience in project management, coordination, operational responsibility and social work within the human rights field - mainly with women, children and youth, both in Sweden and abroad.

If you've read this far, I hope to hear more from you - whether you have questions, ideas or want to submit a request!

Skåne, Skane, Sweden, Malmo, Gothenburg, Karlstad, Stockholm, Öland, Gotland, Norway, Oslo, Denmark, Copenhagen, Malaga, Spain, Austria, Switzerland, Italy

Makeup on man, grooming, styling, costume, out on location, Austria
Makeup on location, in urban environment
Behind the scenes, hair and makeup on kids shoot, Tretorn, flowers, spring and summer shoot, Malmö


Deep Studios, Thule, Socialstyrelsen, IKEA, Tarot Pictures, KAN Agency, Maria Nila,, Malmö Opera, Adventure Productions, Tretorn, FLX, IsaDora, Felix, Tetra Pak, OBOS, Lucky Nation Concept Agency, ACME Gruppen, Ekman & Falck, Ton Ton, Glasögonmagasinet, Booztlet, Elonroad, Hööks, Orkla, Yves Rocher Nordic, Emmaljunga, Aim'n Sportswear, Fingerprints, Viasat Norge, Futency, SVT, Morgan Madison, H&M, Racqet, Adidas Padel, Stenströms, Ton Ton, Comotion, Röda Korset Second Hand, Dragster Kommunikation, Doggy, Rad Susie, Femina, Boxon Group, Pillowtalk, Sveriges Radio, Albert Bonniers förlag, Fritiden Hotell & Kongress, Guts & Glory, Casino Cosmopol, Capio, Sunstar GUM, Indutrade, SYSAV, Länsförsäkringar, Ruter, Stayhard, Helsingborg Arena & Scen, Bokfabriken, Alfa Laval, Sofiero, Q for Skin, Novo Nordisk, Grandiosa, Calmark, Blinka Blå, Dole Nordic, Spotlight Group, Allt om Bröllop, Arjo, Faktum, Klimator, Tretorn Padel, the Line, Word Audio Publishing International, Magnolia Bostad, BUFF, Valvet Mäklarfirma, Everfresh, AliceDot, by Frida Em, E.MallaS, Svenska Kyrkan, Silver+, Fremlab, Välinge Innovations, Sting Reklambyrå, Anna Bråhammar, Helsingborgs Symfoniorkester, Nordic Model Agency, Teknikcollege, Allt om Bröllop, MAM baby, Love Warriors, Gibson Medical, Petra Lilja, Cramer, Dobsom, Tove Frank, Tally-ho Creatives, Inventailor, Ecophon, Sara Robertsson Jewellery, Hedson Technologies, Turn Energy, Girl:IT, Tara, Tretorn Sport


2014   Certified Makeup Artist & Hair Stylist, Makeupstudion Education (now Färg Academy), Malmö

2023   Production Management, Berghs School of Communication

2023   MasterClass Curls & Coils, Urban Academics, Gothenburg

2023   Scandinavian Curl Lift, Urban Academics, Gothenburg

2023   4 Cutting Techniques, Saxakademin, Gothenburg


Makeupartist Sofia Boman, enskild firma, approved for F-tax (2014 - present) - platform with tips, inspiration och online courses for Makeup Artists (2020 - present) - team of Bridal Makeup Artists and Hair Stylists for wedding assignments in Sweden and abroad (2017 - present)

Stylist Teacher, Praktiska gymnasiet, Helsingborg (2015 - 2016)

Pripepepp med makeup på Sensus studieförbund i Helsingborg
Makeup and hairstyling on girl for Tretorn, flower shoot, spring and summer shoot
Travel, me in mountains, Georgia, South Caucasus, Kazbegi
Makeup and hairstyling for Boozt in Österlen, Skåne
Key Makeup Artist - makeup & hårstyling på Maja Gullstrand inför Malla Swedens visning i Helsingborg
Makeup, grooming and beard braiding, Sofiero in Helsingborg
Work travel, Makeup and grooming in Austria for Thule, Adventure Productions
Makeup & hår med blommor inför fotografering på Boozt
Work travel, Production preparations with Thule in Gotland
Work travel, Makeup on Aino, Icona Pop, in Stockholm, film shoot, production, bts, behind the scenes
Makeup and hairstyling with flowers for Boozt, kids shoot, summer shoot, Malmö
Makeup, grooming and hair on Henrik Lundqvist, Morgan Madison, perfume Next Chapter, filming, bts, film shoot
Assisting on a shoot in Malmö, Rad Susie, vintage clothing photoshoot
Film and photo production with Thule in Gotland, behind the scenes
Travels, Me on a beach in Costa del Sol, Spain
Wedding, bridal makeup in Österlen
Makeup on model for Rad Susie vintage photoshoot with David Pahmp
Travels, Me i Shkoder, Shkodra, Albania
Body makeup, makeup on legs, film production with Deep Studios
Me demonstration against racism
Film production with Deep Studios, grooming, makeup on man, behind the scenes
Makeup, hairstyling and costume for film production with Alfa Laval, behind the scenes
Makeup and hairstyling curly hair, textured hair, Maja Gullstrand, fashion
Doing makeup, in action